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Posted 04 March, 2019

Manager - Content & Thought Leadership - Sales & Marketing Team

PwC
Birmingham, United Kingdom Full-Time
Reference: 34759BR

About the team Sales and Marketing is a centralised function and covers all aspects of professional services marketing, sales support and business...

About the team
Sales and Marketing is a centralised function and covers all aspects of professional services marketing, sales support and business development. The prime area of focus for the function is to support the development and implementation of the firm's market strategy and in particular to ensure

  • We innovate every day
  • We are inclusive by default
  • We deliver commercial impact with purpose
  • We tell stories that inspire

About the role
PwC is looking for a candidate to join the Content and Thought Leadership team in the Marketing Centre of Excellence. This role will be at Manager level and will be responsible for developing stand out thought leadership content for a variety of external and internal communications channels.

The Content and Thought Leadership team is currently a team of 10 people including the Head of Department. A newly formed team, its aim is to create a clear, consistent voice for PwC in the market, through the content we produce, around many of the biggest trends shaping our firm, our economy and our society. Working closely alongside our Campaigns and Digital team, the team plays a pivotal role in how PwC communicates with our employees, clients, prospects and other major stakeholders.

Part of a larger Marketing function of 400+ staff across the UK, we believe our staff benefit from the supportive and high-performing community our team has to offer. We make excellent use of market-leading tools and technology, and will encourage your professional development to enhance your existing skills, and help you learn new ones.

Professional development is extremely important to us; joining PwC will mean you have an independent Career Coach (separate from your line manager but still within the Marketing capability) who will work with you to achieve your professional development goals.

As an important member of the newly formed team, this role presents a fantastic opportunity to play a key role in major brand campaigns and the creation of content that will be at the heart of how PwC markets our services and communicates our expertise and values.

Key responsibilities will include;
  • Meeting with stakeholders within the business to shape and help refine our messaging and points of view
  • Working with other Marketing Centre of Excellence colleagues to plan integrated campaign activity
  • Creating written content for a wide range of audiences, including flagship Thought Leadership and key content components within marketing campaigns
  • Ensuring content is high quality, relevant and useful to target audiences and PwC account teams
  • Producing content for multiple and diverse channels and formats including digital platforms
  • Working with agencies to manage the creation of content and campaign materials

The successful candidate will proactively seek fresh insight and innovative ways to engage audiences

The role will report into a Senior Manager within the Content and Thought Leadership team on a daily basis, and will work closely with the Head of Content and Thought Leadership.

The candidate can be based anywhere nationally but there will be some travel within the UK.
The following skills are required for this role
  • Demonstrable experience of creating compelling thought leadership content for a business audience
  • Demonstrable experience of writing and editing high-quality written content and working on integrated multimedia content packages or campaigns, either in journalism, PR, advertising or marketing.
  • Track-record of conducting quantitative and qualitative research and presenting findings in creative, compelling ways
  • Intellectually curious, analytical and capable of exploring complex themes with the intention of communicating insights clearly and concisely
  • Creative and confident in putting forward and discussing new ideas
  • Strong interviewing skills and the ability to work with specialist subject matter experts to get to a clear, compelling point of view
  • Enthusiastic and confident in guiding junior members of the team; collaborative and keen to play a contributing role in creative discussions and processes
  • Digitally savvy with experience creating content for digital channels
  • Understanding of brand, key messages and brand positioning
  • Experience of working on high profile B2B brand campaigns, either in-house or agency side, will be a definite advantage
  • A sound understanding of business issues, technology trends and current affairs
  • Risk awareness and experience of working with brands in regulated industries is preferred.
  • Experience using Salesforce Marketing Cloud is preferable but not essential

This listing expired on 03 Apr. Applications are no longer accepted.

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